Marketing
How to price your product in India?
Pricing products in India can be tricky for people who haven’t worked much in India. A country with large number of country-sized states is a vibrant, multi-cultured & multi-religion nation. People from different backgrounds, financial status and lifestyles live across the country. Pricing products has some general, universal rules. No matter what product you sell the price you fix for
Investment in Assets while entering India
If you are planning to enter India, think well before investing in fixed assets. India is a complicated, difficult and different market. Collaborating with a capable Indian partner might save you lot of cost and could bring in the required expertise. Loading yourself with long term assets could hamper you in the following ways: Enhance your capital expenditure. Reduce your
Do Indians like cheap products?
The answer to this question is simply, a big No! Indians do not like cheap products. Out of the huge population that India has, large proportion of people is from Low-income or Mid-income group. Lot of brands & companies think they can price their products cheaply and selling it will be easier. This unfortunately is not true for India. Indians
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